Brad enjoys listening to rock music, especially the Foo Fighters. He is open to new rock music as long as it is decent. He likes computer games, rugby, football, and science. Brad dislikes hip-hop, fashion, pop music, and being annoyed. Geoff listens to a variety of genres but especially indie music. He keeps up with the latest news and songs of his favorite bands, The Wombats and Paramore. Geoff runs his life on a weekly routine and enjoys indie culture, tattoos, rock music, and playing guitar. He dislikes the color grey, R&B, and buses. Brad and Geoff differ in that Brad is a 16-year-old student who

1. Elliot Hardy

2. Subject1:
BRAD
Brad is a ideal consumer for NRG.
 He likes to listen to his favourite band: Foo Fighters as much as he
can in any circumstance available.
 His favourite songs is Wheels – Foo Fighters.
 He is open to any new rock music he hears as long its decent.
Brad’s likes and dislikes:
Likes
• Computer games, (watching and playing both) Rugby and Football,
Comedians, Older Rock Music, Science (Biology).
Dislikes
• Hip-hop, Fashion, Pop music, Overpaying, Annoying people,
Dullness and boring activities.

3. Subject 2: Geoff
Geoff is a perfect example of a NRG consumer
 Geoff listens to a variety of artists and is open to most genres of
music, especially indie and spends money on headphones and
speakers to listen to music with.
 Geoff favourite band is The Wombats/Paramore.
 Geoff likes to know what is the latest information on bands and
keep up to track on all the important news and songs.
 Geoff is patient and runs his life on a weekly routine.
Geoff’s likes and dislikes
Likes
• Indie culture/fashion, Tattoos/piercings, Girls, indie/rock music,
playing his guitar, Loudness, Jumpers, Gossip/news, Social
Networking.
Dislikes
• The colour: grey, R&B, Lil Wayne, Buses, Winter.

4. Comparison.
 Brad is middle class white male at the age of 16
with short brown hair and his favourite colour is
blue. He goes to football refereeing every week
and spends the money on rugby games and
college. Any spare he will invest in magazines.
 Geoff is a working class white male at the age of
15 who works in a supermarket part-time as well
as attending school and when he leaves will work
as a clothes designer. He will use research to
discover what the new trends are in indie fashion
such as magazines.